I’ve
been reviewing books for almost two years now. There’s always more to learn, but I want to share some book reviewing tips here for anyone who’s interested. Most of this post pertains to new reviewers and how they can start
reviewing books, but more experienced reviewers who are looking for
other methods of obtaining review copies may find it helpful, as well.
If you’re
a new reviewer, decide what you hope to gain from reviewing books
before doing anything else. What are your goals? Are you planning to
review books as a hobby, or are you hoping to make serious money from
it? When I started reviewing, I wanted to be able to make some money.
So, I took the time to study various review formats, I started reviewing
at a site where I could learn how to craft reviews while also earning
some cash, and I read up on the taxes and Federal Trade Commission Endorsement Guidelines that applied to me. If you’re looking to get paid for your reviews, be aware that there’s a bit of a
stigma surrounding paid reviews. I confronted this stigma in a three-part
blog series starting here. Whatever you decide to do, make sure it’s something legal that
you can stand by and be proud of.
If you’re unsure how or where to start reviewing books, you might prefer to join an existing service to learn the ropes. For me, OnlineBookClub.org (OBC) was a decent starting point. It got me used to writing long-form reviews under flexible deadlines and taught me some best practices for reviewing books. It was also a great place to get feedback on my reviews from other reviewers and editors, which built my confidence and helped me improve my work.
When you first start there, you’ll only be able to access free review books.
The more you review, the more paid options will open up to you, if you follow their
guidelines and write quality reviews. The most experienced reviewers earn the
most money. I believe payment peaks at $250 per review. However, for some
reason, the more I started earning, the longer it took for me to receive
payment. I was told the authors control the payments, so it may have been an issue on the authors’ ends, not entirely on OBC’s. Regardless, it was an unsettling pattern. I
began seeking other options when payments became over a month late and, more importantly, when a few of their editors started disregarding their own guidelines
(though this problem may have been solved by now, as many of us reviewers spoke out against it). Despite those issues, I’m glad I started at OBC. There’s a lot to learn at OBC, and a great community of book lovers can be found there.
Next, I discovered Readers’ Favorite. New and experienced reviewers may enjoy joining Readers’ Favorite, though the earning potential per book is lower than it is for many books through OBC. As with OBC, you select the book you want to review and then receive a free copy of it. You may or may not have a deadline to work under. Unlike OBC, you can easily get in touch with the site’s editor or support associates if you have any questions, and you also have a chance to get direct feedback from the authors whose work you review.
You can find other review services simply by typing something like “sites where I can review books” into the search engine, but always remember: When joining any review service, pay close attention to the service’s terms. Depending on the service, you may not be able to share your reviews on your own blog except by linking to them (this was the case with OBC when I reviewed through them). Be sure of who owns the rights to your reviews.
You can also start your own review service or book blog/vlog. (If you’d like to create your own site through which to offer your service, you might find this blog post of mine helpful.) Creating your own service will offer you more freedom, but you’ll have to do the work to obtain review books. I’ve read some articles encouraging beginning reviewers to purchase new books to start their blog. This is fine if you have the money for it, but if you lack the funds, you’ll want to look into places where you can receive free books.
Making yourself known to authors,
publicists, and publishers
is a good way to receive free books for review, especially if you can
prove
you’re a reliable reviewer. Don’t hesitate to connect with them on
social
media. Many may approach you
themselves and offer to send you a free book
for review purposes. If you want to take a more proactive approach, you
could reach out to them yourself. Let them know you would like to review
one of their titles and politely ask if you may receive a free review
copy. Henry Roi PR lists a host of books on their
site that reviewers can sign up to post reviews for. If you search hard enough, you may be
able to find more sites that do this.
You can also find free books for review on NetGalley and
Edelweiss+. I haven’t yet used NetGalley, so I don’t
have any advice when it comes to that site. You can find many detailed
guides on how to use both sites with a Google search (or by scrolling
through the sites’
help pages). One quick point I want to mention is that Edelweiss+ is
great for new reviewers because it has many books that are automatically
available for download. This can help you build experience. To find books available for immediate download, make sure you’re
on your home screen (after signing up), go to "Review Copies," and then
scan the left sidebar under "Available" until you find "To Download."
Those are the books you’ve been automatically cleared to download and review. You’ll just need a free Adobe account to receive the review book copies. You can review these books on your personal site, but don’t forget to review them on Edelweiss+, too.
You may also wish to participate in virtual book tours, which are great for driving traffic to your blog. Virtual book tour services connect with book bloggers/reviewers to organize a series of online promotional events for authors across multiple sites over a set time period. Some book tour services focus only on reviews, but others also organize book blitzes, cover reveals, interviews, and other promotional events. Most tour services I’ve come across have been more interested in experienced reviewers who’ve proven their reliability and who have their own blogs, but some accept new reviewers regardless of experience. Storytellers On Tour doesn’t list any experience requirements that I know of, but it’s still a good idea to make sure you can work within deadlines before signing up for any tour. For a list of other tours and services to sign up with, please visit my Book Services Directory.
Last but not least, don’t forget about Goodreads and Amazon. Reviews on these sites are especially helpful to authors. As with all sites, mind their terms and conditions. Amazon is rather capricious when it comes to customer reviews. You may wish to avoid posting customer reviews there and instead let your clients know they can share your review or a quote from it in their editorial reviews sections. Read last week’s blog post for more information on the subject of Amazon reviews.
Additional Tips
🦙 It’s important to always be honest and transparent with readers about what you’ve
received
for the review. If you received payment, state that. If you received a
free book, make it known. Including such disclaimers is good practice,
and the Federal Trade Commission requires it, especially where paid
reviews are concerned.
🦙 It’s polite to ask
permission before including any graphics or artwork you don’t own. I’ve heard that the use
of cover art without permission is acceptable under the Fair Use Act,
but it’s usually better to err on the side of
caution. You may even find that the author is planning to redo the cover
art,
in which case querying will allow you to get the most up-to-date image.
Most of
the time, you can easily obtain a copy of the cover image from the
book’s
author, publisher, or publicist just by politely reaching out to them
via email
or social media.
🦙 You should be
kind in your correspondence and in your reviews. A little compassion goes a long way. This doesn’t mean you should praise every book, even books you didn’t feel earned it. Quite the opposite.
Providing honest criticism gives authors a chance to improve, but at the same
time, you shouldn’t be disrespectful. There are polite ways to provide
criticism.
🦙 You should be upfront with authors about what they can expect from your service so they can make an informed decision on whether to allow you to review their work. For instance, if the quality of editing in a work impacts your rating, let authors know so they can opt out if they feel their book isn’t ready. If you can’t make a deadline, make sure authors understand that. It’s also a great idea to create a policy/guidelines page outlining what the service you’re offering entails and the steps authors should take if they want to pitch their work to you.
🦙 It’s helpful to take
notes while reading to capture your raw emotions and first reactions, which can
be easy to forget at times in the wake of more intense scenes as
time goes on.
🦙 Always
write your reviews in a word processor first so you can save your work. Then
copy and paste the review into whatever form you need to for publishing. I
prefer word processors that don’t rely on the internet so I can work on my
reviews even when I’m offline.
🦙 Be careful when including book summaries. I feel it’s good to make sure the summary doesn’t take up more than one
paragraph. Readers just need the gist of the plot to pique their curiosity and help them understand the review. They
can learn what a book is about in more detail by reading the author’s blurb on the book’s page. What they can’t learn from another source is
your opinion. Furthermore, having an inordinately long summary takes up space you could be using to
help authors improve their craft and/or understand how their work resonated with you
(and, possibly, other readers).
That wraps it up! If you have any questions concerning reviews, please feel free to reach out to me. I have a high volume of work at this time, but I’ll respond as soon as I can. If you have more advice to share, please don’t hesitate to comment.
UPDATE (July 12, 2021): A few days ago, I opened up a NetGalley account. Like Edelweiss+, it does offer "Read Now" books as well as books you have to request from the publisher. So far, I like it even more than Edelweiss+. Other reviewers should definitely check it out. The only downside of both sites is that you don’t get to keep the review books (they expire after around two months), but they’re still great places to build a portfolio and they have a lot of good books to choose from.
4 Comments
You are such a very well rounded individual... Thank you so much for all of your hard earned knowledge. This should help a lot of people.
ReplyDeleteThank you! I appreciate your comment. I hope this post does help people. I'll be sharing it again soon to help it reach even more readers.
DeleteI love this picture with you and the crow... Totally awesome and so loving <3
ReplyDeleteThank you. <3 Squall was a great friend, even when he jumped on my books, lol. :)
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